Visual Identity. Creative Direction.
PULLI is a brand that lives in the highly competitive world of mobile accessories, requiring an identity that is instantly recognizable, sleek, and reflects modern performance. The solution was a bespoke logotype paired with an exceptionally clever, compact monogram.
The Identity: Compact Innovation
A single mark that represents the entire brand name for use on small, functional products, like cases.
The Monogram:
The icon successfully weaves all five letters of PULLI into one singular, geometric symbol. This compact design is highly scalable and instantly authoritative, transforming a common accessory brand into a sophisticated design statement.
Performance Typography:
The logotype uses bold, custom typography with square edges and strong lines, conveying reliability and modern utility. The geometric precision of the type mirrors the clean, functional design expected in high-end tech accessories.
Sleek and Functional:
The overall aesthetic is minimal, allowing the strength of the monogram to speak for itself. This identity is built to look just as sharp whenprinted on a phone case as it does on packaging.
This project showcases the ability to turn a branding challenge into an opportunity for innovation, creating an identity that is minimal, highly functional, and unmistakably PULLI.
